Privacy Policy
How Antigravity Design LLC collects, uses, and shares personal information through our website, our marketing, and the client work we do.
Scope
Antigravity Design LLC ("Antigravity Design," "we," "us," or "our") is a design studio registered in Colorado. This policy describes how we handle personal information when you visit www.antigravitydesign.co, contact us, subscribe to our email list, book a call with us, or engage us for design and research services.
It covers information we collect for our own purposes. Where we handle personal information on behalf of a client — for example, customer or stakeholder data provided to us for research and analysis — we act under that client's direction, and Section 8 explains what that means for you.
Information we collect
When animation arrives late, it tends to fight the layout rather than complement it. Elements jump because their dimensions were never measured. Scroll-linked effects stutter because the rendering pipeline was not considered. Designers hand off beautiful prototypes that assume a world without reflow, repaint, or compositing limits.
The fix is not more animation. The fix is earlier conversations about how things move, and a shared vocabulary between design and engineering for describing that movement.
Information you give us
You choose what to send us. Depending on how you get in touch, that may include:
- Project inquiries. Name, email address, company or organization, role, website, project description, timeline, and budget range submitted through our contact and project forms.
- Scheduling. Name, email address, time zone, and any notes you add when you book a call through our embedded scheduling tool.
- Email subscriptions. Email address, and optionally your name and company, when you subscribe to our list.
- Correspondence and files. The contents of emails, messages, briefs, brand assets, and other materials you share with us during a conversation or engagement.
- Engagement and billing records. Contract details, billing contact, and payment records for clients. Card details go directly to our payment processor; we do not store full card numbers.
Information collected automatically
When you visit the site, our hosting platform and analytics tools record technical information:
- IP address and approximate location, typically at city level
- Browser type, operating system, device type, and screen dimensions
- Referring URL, pages viewed, time on page, scroll depth, and exit page
- Date and time stamps, and a randomly assigned identifier stored in a cookie
We use this to understand which pages of the site do their job and which do not. We do not attempt to identify individual visitors from it.
Information from other sources
We may receive aggregate campaign reporting from advertising platforms, referral information from partners or past clients who introduce you to us, and publicly available business information — such as a company website or a public professional profile — when we research a prospective client.
Information we ask you not to send
We do not seek sensitive personal information such as government identifiers, financial account numbers, health information, precise geolocation, or information revealing racial or ethnic origin, religious beliefs, or union membership. Please do not include it in a form submission or an email. If a project genuinely requires handling sensitive data, we will agree in writing on how it is transferred and protected before you send it.
Cookies and similar technologies
Cookies and comparable technologies — pixels, local storage, and embedded scripts — are used on our site for four purposes:
Your controls. Most browsers let you block or delete cookies in their settings; blocking essential cookies may break form submission. You can opt out of Google Analytics with Google's browser add-on, and out of interest-based advertising through the DAA and NAI opt-out pages. We also honor browser-level opt-out signals.
How we use information
- Responding to you. Answering inquiries, scoping projects, preparing proposals, and scheduling conversations.
- Delivering our services. Research, analysis, design, build, and ongoing care work under a signed agreement.
- Administration. Contracts, invoicing, payment collection, accounting, and recordkeeping.
- Improving the site. Understanding traffic patterns, diagnosing errors, and testing changes to page content and structure.
- Marketing. Sending emails you asked to receive, measuring which campaigns bring qualified inquiries, and — where you have not opted out — showing our ads to relevant audiences.
- Security and integrity. Preventing spam, abuse, and unauthorized access to our systems.
- Legal obligations. Complying with tax, accounting, and other applicable requirements, and establishing or defending legal claims.
We do not use your personal information for purposes materially different from those listed here without telling you first.
AI and automated tools
Our practice combines human judgment with AI-assisted tools for research synthesis, drafting, data analysis, and production work. Three commitments govern how we use them:
- We do not submit client confidential material or identifiable personal information to AI tools that train on customer inputs, unless the client has agreed to it in writing.
- We do not make decisions that produce legal or similarly significant effects about you through automated processing alone, and we do not conduct profiling for that purpose.
- A person reviews AI-assisted output before it reaches a client or the public. Responsibility for the work stays with us.
How we share information
We do not sell personal information for money. We share it in these circumstances only:
We also disclose information when required by law or valid legal process, when necessary to protect our rights or someone's safety, and in connection with a merger, acquisition, or sale of assets — in which case we will note the change here.
We do not exchange personal inforanation for money. However, using the advertising cookies means information about your visit reaches ad platforms, and under the Colorado Privacy Act and the California Consumer Privacy Act that may count as targeted advertising or as selling or sharing personal information. You can opt out at any time using the controls in Section 3 or the request process in Section 9. We do not knowingly share the personal information of anyone under 16.
How long we keep information
We keep personal information only as long as it serves the purpose it was collected for, then delete it or render it non-identifiable.
Client project data
A distinctive part of our work is analyzing a client's own stakeholder and customer data to guide design decisions. When a client gives us that data — survey responses, interview transcripts, support tickets, product analytics, CRM exports — we act as a processor under Colorado law and a service provider under California law. In that role:
- We process the data only on the client's documented instructions and only for the engagement.
- We do not sell it, share it for cross-context advertising, or use it to build our own audience or products.
- We work from de-identified or aggregated data wherever the research question allows it.
- Access is limited to the people on the engagement, under confidentiality obligations.
- At the end of the engagement we return or delete the data at the client's direction, subject to the backup cycle above.
If your personal information was given to us by a company we work with, that company controls it. Please direct access, correction, or deletion requests to them; we will support them in responding. If you contact us directly, we will pass your request along and tell you we have done so.
Your privacy rights
What you can ask for
Depending on where you live, you may have the right to:
- Know and access — confirm whether we process your personal information and get a copy of it
- Correct — fix inaccuracies in the information we hold
- Delete — have your personal information erased
- Take it with you — receive your data in a portable, machine-readable format
- Opt out — of targeted advertising, the sale or sharing of your personal information, and profiling with legal or similarly significant effects
- Limit sensitive information — restrict use of sensitive personal information, where applicable
- Non-discrimination — receive the same service and pricing whether or not you exercise these rights
These rights come from state laws including the Colorado Privacy Act (C.R.S. § 6-1-1301 et seq.) and the California Consumer Privacy Act as amended by the CPRA (Cal. Civ. Code § 1798.100 et seq.), and comparable laws in Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states. We extend the same request process to everyone who contacts us, regardless of state.
How to make a request
Email [PRIVACY EMAIL] with the subject line "Privacy Request" and tell us which right you want to exercise. We will verify your identity — usually by confirming you control the email address associated with the information, and by asking for details only the right person would know. We do not create accounts, so we cannot verify a request for information we cannot connect to you.
We respond within 45 days. If a request is complex we may extend once by another 45 days, and we will tell you why before the first deadline passes. There is no charge for a reasonable request.
Authorized agents
You may use an authorized agent to submit a request. We will ask for written permission signed by you, and we may still contact you directly to confirm.
Appeals
If we decline your request, our response will explain why and how to appeal. Reply to that response within 30 days and we will reconsider, then tell you the outcome in writing within 45 days. If the appeal is denied, Colorado residents may contact the Colorado Attorney General at coag.gov/file-complaint, and residents of other states may contact their own attorney general.
Browser opt-out signals
We honor the Global Privacy Control and other recognized universal opt-out mechanisms. When your browser sends one, we treat it as a request to opt out of targeted advertising and the sale or sharing of personal information for that browser. Because the signal is tied to a browser rather than to a person, you would need to enable it on each browser and device you use.
California notice at collection
For California residents, this is the notice required at or before collection. We have collected the following categories of personal information in the past 12 months.
We retain each category for the periods in Section 7 and do not collect sensitive personal information as defined by the CCPA. Under California's "Shine the Light" law (Cal. Civ. Code § 1798.83) you may request information about disclosures to third parties for their own direct marketing purposes; we make no such disclosures.
How we protect information
We use encryption in transit (TLS) across our site and tools, multi-factor authentication on the accounts that hold client and inquiry data, role-based access limited to the people on an engagement, and vendors selected in part for their own security practices. Client files live in access-controlled cloud storage rather than on personal devices.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a breach affects your personal information, we will notify you and the appropriate authorities as required by law.
Children
Our site and services are directed to businesses and organizations, not to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us personal information, email [PRIVACY EMAIL] and we will delete it.
Other sites and services
Our site links to client work, partner sites, and social profiles, and our portfolio may embed third-party content. Those services have their own privacy policies and we are not responsible for their practices. Read them before sharing information there.
Changes to this policy
We update this policy when our tools or practices change. The effective date at the top of the page always reflects the current version. For material changes — a new category of information, a new purpose, or a new type of recipient — we will post a notice on the site for 30 days, and email subscribers where we have a good-faith basis to think the change affects them.
Contact us
Questions about this policy, or about how we handle your information: